How Women Build with Purpose: Leadership, Confidence & Community with Meesha Gerhart
About this Episode
What does it take to build a business from the ground up - without burning out, losing yourself, or shrinking your ambition?
In this episode, founder and CEO Meesha Gerhart (Redtree Web Design) joins Ashley to break down the real story behind purpose-led leadership, women’s entrepreneurship, and how confidence grows when community does.
If you’re building something – a company, a creative project, a new beginning - this conversation gives you the frameworks, mindset shifts, and practical tools to take your next move with clarity and courage.
They talk about
The six-month runway that changed everything - and how Meesha built Redtree from zero
The hiring philosophy that helped her scale by leading from her strengths
Why women undervalue themselves - and the confidence pattern she sees everywhere
How storytelling and podcasting help more women step into entrepreneurship
Why community is a strategic advantage - and how to build it intentionally
How AI is reshaping small business and how women can get ahead of the shift
What it really means to “own your success” and unleash your inner queen
Show Notes
From Six Months of Runway to a Values-Driven Agency: Meesha purchased the agency that eventually became Redtree with only half a year of financial runway - and the determination to keep every client. Her early hires filled the gaps where she wasn’t strong, allowing her to step fully into sales, leadership, and relationship-building.
Leading with Integrity, Strategy & Community: Redtree’s culture was built intentionally around action-oriented values: we, not me and think strategically, act decisively. Meesha emphasizes that values shouldn’t sit on a wall - they should shape every decision.
We Talk: Why Representation in Entrepreneurship Matters: Women often hesitate to take the leap into entrepreneurship, especially when they are primary earners. Meesha launched We Talk to share real stories from women who did it anyway - women who say they wish they started sooner.
AI as a Tool for Women in Business: From website design to user research, Meesha is integrating AI into Redtree’s core processes. Her upcoming We Talk mini-series featuring women founders in AI aims to help more women claim space in this industry.
Unleashing Her Inner Queen: For Meesha, unleashing your inner queen means finally acknowledging your own work: owning the effort, the discipline, the decisions - not just the team behind you. Confidence comes from recognizing your role in your success.
Guest Appearing in This Episode
Meesha Gerhart: Founder & CEO of Redtree Web Design, host of We Talk, and advocate for women entrepreneurs.
Follow her on Instagram
Explore Redtree Web Design
Listen to We Talk
Know a woman who’s building something? Share this episode with her - it might be the blueprint she needs.
