Breaking Barriers in PR: Candice Nicole on Purpose, Innovation, and Empowerment
About the Episode
In this episode, we’re hanging out with the powerhouse herself, Candice Nicole—a multi-award-winning publicist and founder of Candice Nicole Public Relations. Candice gets real about her journey in PR, dropping gems on storytelling, entrepreneurship, and how visibility is the ultimate game-changer in the PR world.
Key Takeways
PR vs. Marketing: Candice breaks down PR as a tool for building visibility and trust, while marketing is all about driving sales. PR focuses on brand reputation, crafting meaningful stories, and connecting with audiences.
Storytelling = Connection: Good PR is more than pushing products—it's about telling the stories behind them and creating human connections.
Pivoting to PR: Candice discovered her love for storytelling while studying photographic media, which led her to switch gears and dive into communications—a decision that changed her life.
Starting CNPR: Seeing a gap in the Maryland/DC entertainment scene, Candice teamed up with a friend to launch her own PR firm. She turned her passion into a thriving business, even when things weren’t easy.
Embracing the Hustle: Candice opens up about battling imposter syndrome, learning to set rates with confidence, and recognizing that growth happens outside your comfort zone.
Social Media Savvy: Social media and word of mouth played a huge role in Candice’s success. Her advice? Don’t be afraid to promote yourself—sharing your work builds credibility!
Sharing Without Oversharing: Candice encourages sharing expertise, reassuring that you can give value without giving away everything. Consistent communication = reaching wider audiences.
Building a PR Community: Candice founded Respect the Publicist to foster collaboration between publicists and journalists. Plus, her Virtual Publicist Podcast dishes out practical PR tips, from mastering media interviews to repurposing content.
Content Repurposing = Smart Strategy: Candice stresses that reusing content across platforms helps reach different audiences. She maximizes her LinkedIn newsletter by turning it into podcast material.
Choosing the Right Clients: The worst advice Candice ever got? “Everyone can be your client.” Nope! She believes in working with clients who truly vibe with your mission.
Queen Me Mindset: For Candice, being a queen means embracing growth and celebrating herself—especially during major life moments like pregnancy. Her journey is all about stepping into her power and owning her story.
Dive Deeper
Website: https://www.candicenicolepr.com/
