Abby Lane on Building Chérie Lane and Empowering Women Through Sparkle and Style
About the Episode
In this inspiring episode of Queen Me, we sit down with Abby Lane - founder and CEO of Chérie Lane, a bold fashion brand empowering ambitious women through timeless, sparkly style. From starting her first jewelry business at age seven to launching a full-time brand while still in college, Abby shares the real behind-the-scenes of entrepreneurship: the early hustle, the hard decisions, and the deep why behind every sequin and stitch.
Key Takeways
Early Entrepreneurial Spirit: Abby started her first business, Amazing Abigail, at just seven years old, selling jewelry and building marketing tools like websites and order forms. It was here she learned to know her product—and her customer—inside and out.
A Business Mind from the Start: Abby always knew she wanted to be her own boss. Studying entrepreneurship at Baylor University gave her the foundation to pursue her dream, even when the path felt more uncertain than a corporate route.
From Side Hustle to Full-Time Brand: As Chérie Lane’s revenue grew, Abby realized her business had the potential to thrive—but only if she gave it her full energy. Balancing a corporate job and the brand wasn’t sustainable, so she chose to leap fully into her vision.
Chérie Lane’s Ideal Customer: Meet Hillary—stylish, driven, and expressive. Abby built her brand around this woman: someone bold, confident, and unapologetically herself. Chérie Lane’s sparkly, statement pieces are made for women who want to shine.
Taking the Leap with a Plan: Leaving her corporate supply chain role wasn’t easy. With guidance from a business coach and a clear financial roadmap, Abby made the jump—backed by strategy, support, and a belief in herself.
Finding Customers Through Connection: The fashion space is crowded, but Abby carved her niche by offering exceptional customer service and a personal, authentic voice. Her marketing approach is rooted in storytelling, not just sales.
Empowerment Through Transparency: Abby keeps her brand grounded in its purpose by sharing her story openly, giving credit to her community, and reminding herself daily of the “why” behind the business.
Eyes on the Future: From pop-ups to potential storefronts, Abby is dreaming big. Her goal isn’t just to grow revenue—it’s to inspire women to chase bold ideas, whether they become customers or simply believe in the message.
The Not-So-Glamorous Truth: Entrepreneurship is filled with unseen hurdles—from managing a team to navigating daily fires. Abby emphasizes the importance of showing the full journey, not just the highlight reel.
Advice for Aspiring Founders: Start small. Don’t wait for perfection. Abby urges young women to build connections, stay grounded, and trust their voice—even when others might not understand it yet.
Unleashing Her Inner Queen: For Abby, it means showing up every day with vulnerability and strength—owning mistakes, celebrating wins, and building a brand rooted in authenticity and community.
