Abby Lane - Fashion Entrepreneur, Brand Builder, and Empowerment Advocate

At Queenside Ventures, we believe a great brand doesn’t just reflect who you are - it elevates where you’re going. When we teamed up with Abby Lane, we knew we weren’t just building a website. We were designing a digital platform for a powerhouse - a founder, a stylist, a trailblazer.

Who Is Abby Lane?

Abby Lane is the definition of elegance in action. She’s the Founder & CEO of Chérie Lane, a fashion brand that’s as bold and ambitious as the women it’s made for. Known for her refined eye and entrepreneurial grit, Abby has created a brand that blends sophistication with sparkle - empowering women to lead with confidence, both in style and in life.

Her journey began at Baylor University, where she launched Chérie Lane as a student project. By 2024, she made a game-changing decision to leave a corporate career in supply chain management to pursue her brand full-time - a leap of faith that’s since paid off in powerful ways. Today, Abby leads a thriving business rooted in community, authenticity, and high-impact fashion.

From a 2,600-square-foot warehouse to a loyal following of women who believe in her mission, Abby is building more than a brand - she’s building a movement. And with plans for pop-ups, a flagship store, and a mobile app on the horizon, the future of Chérie Lane is as dazzling as its founder.

Our Work: Designing Abby’s Digital Presence

When Abby came to Queenside Ventures, she had a vision - not just for a website, but for a platform that captured the full scope of her impact: fashion entrepreneur, creative force, speaker, and visionary.

We partnered with Abby to shape a personal brand that speaks to all of that and more. Through a strategy-first approach, we uncovered the values at the core of her work - elegance, ambition, clarity - and used them as the foundation for everything that followed.

Together, we created:

• A sleek, personal brand identity that reflects Abby’s dual role as both stylist and CEO - professional, yet deeply personal.

• A bold digital aesthetic that mirrors the energy and polish of the Chérie Lane brand, while carving out space for Abby to shine individually as a speaker and entrepreneur.

• Clear messaging that elevates her voice - positioning her as a thought leader for women navigating business, fashion, and self-belief.

• A fully redesigned website that serves as a hub for her story, speaking inquiries, and future ventures - while visually capturing the poise and power behind the brand.

The Website: Clarity. Confidence. Connection.

Abby’s new site is more than a visual showcase - it’s a platform for connection. Whether you're discovering her story, exploring her work, or booking her for a speaking event, the website makes it easy to experience Abby’s world - one where style meets strategy, and confidence is always in fashion.

From her professional journey to her personal insights, every section is crafted to reflect the essence of who Abby is — and where she’s going next.

Why We Love This Project

Working with Abby was more than a creative collaboration - it was a masterclass in modern leadership. She embodies what it means to take risks, own your narrative, and build with intention.

We’re so proud to have helped bring her digital brand to life - and even more excited to see how she’ll continue to inspire women to step into their power, one bold move (and beautiful outfit) at a time.

Check out Abby Lane’s brand new website here: www.theabbylane.com

Ready to elevate your brand?

At Queenside Ventures, we help women founders, authors, and visionaries turn their ideas into bold, unforgettable brands. Whether you're launching your next chapter or scaling what you’ve already built, we’re here to make sure your story leads the way.

Let’s make your next move your boldest one yet.